Super bowl ad causes the twits of Twitter to melt down – a college media project

dolphin coke ad america the beautiful

After the Coke ad hit at this years super bowl a virtual nerd-storm of doom erupted in social media both for and against the inclusion of a total of seven different languages in the ad featuring the song America the Beautiful. Continue reading

Advertisements

Branded

iron

 

 

 

 

 

 

 

 

In today’s marketplace, college students need to realize that degrees are no longer enough. They also need a brand.

New York Times best-selling author and business marketing guru, Jon Acuff, agrees.

Continue reading

No more Butts about it

Image

The smoke clears as Western’s new tobacco free policy begins but while a big push to make students aware of the policy is under way, when it comes to enforcing the ban, things are still a little hazy.

Continue reading

Degrees of success

technologyliberalarts

 

 

 

 

 

 

Most students today appear to think that college is just a place to come after high school, get a degree and move on. Most students today are wrong.

As I walk the halls of Western, a bag with too many books thrown over my shoulder like a wounded soldier being carried from some imagined battle field, inevitably some whisper winds its way into my consciousness to damage my calm.

“Why do I have to study English? It’s got nothing to do with my degree!”  or some such equivalent, generally slipping from the mouth of a person who has overspent so much on credit cards and unnecessary loans that they should run for congress.

Continue reading

Strictly “buy” the book

textbook

 

 

 

 

 

Due, in part, to a lack of attention to prices from colleges our text books have become far too overpriced.

Usually when pitching a textbook to a college the publisher fails to mention the price and the colleges never really ask up front. I am all for worrying more about content, but the price still needs to be looked at for the student’s sake. There are enough reasons why student loan default rates are on the rise, incredibly pricey books shouldn’t have to be a factor.

Continue reading

Yep, we’ve got one

anime_club

By: James A. Garrison

It’s a dark, brisk, fall evening on a Thursday, and the clock tower is just calling out seven pm. The wind slowly shuffles the leaves outside of Murphy, twisting them into small dancing tornadoes of oranges, yellows and browns. Just visible in the peripheral, a figure dressed in a long brown trench coat, a belt holding a line of bullets thrown over one shoulder and a hat pulled low darts into room 110. At his heels, a man with a black, Japanese style, robe follows him closely. A long black sword slung loosely back over a shoulder. Should fear be the emotion of the moment? Nah, it’s just the weekly meeting of Western’s Anime Club, yep we’ve got one. Continue reading